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New: AI readiness programs

Get AI-ready. Prepare your people, adapt your business and grow your revenue.

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The questions leaders are asking

Most companies in the UAE are experimenting with AI. Few are winning with it. We close that gap, turning scattered pilots into measurable advantage across the whole business.

Why aren't our AI pilots scaling?

Experiments stall before they reach the business.

What are we actually getting for our AI spend?

Budgets go on tools and infrastructure, not results.

Are our people ready to use any of this?

New tools arrive before teams know how to use them.

What is AI actually worth to our business?

Without a line to the P&L, nobody can say.

A clear path to AI value

We educate, advise and equip teams on artificial intelligence, helping them understand its impact on their business and act on the opportunities it creates.

Team readiness
Leadership and teams, side by side.
Leadership
Aligned
Teams
Day 2 of 3
Duration1–2 weeks
Program 01 · People training

Prepare leadership and teams to work with AI.

For leadership: we give leaders the clarity to make confident AI decisions. Executive sessions build a shared understanding of where AI creates value in your business, and what it will take to capture it.

For teams: we give your people the skills to put AI to work. Hands-on workshops of one to three days build practical capability and reshape roles around AI, so teams are contributing within days.

AI value map
Opportunities ranked by impact.
Lead triageHigh impactContract reviewHigh impactMonthly reportingMedium
Traced to the P&L12
Program 02 · AI strategy

Know what AI is worth to your business, and how to get there.

The value: we work with your executive team to map your business, prioritise the AI opportunities that matter, and trace each one back to your P&L. Proven methods put real numbers on the impact.

The outcomes: a prioritised roadmap and a clear business case, covering the data, technology and governance to deliver it. Independent and technology-agnostic throughout.

Talk track
Discovery call · Operations director

Open on the cost of manual reporting they raised last quarter.

Ask how long month-end close takes today.

Follow-upDraftedObjections3 prepared
Program 03 · Sales performance

Sell better and faster with AI.

The method: we give your people a modern way to sell with AI, covering the methodology, the conversations and the thinking that win deals today.

The system: we then build AI into every stage of your sales process, from go-to-market playbooks and company research to talk tracks and sales assets, so your best way of selling scales across the whole business.

Senior people, start to finish

RivalWorks brings together years of digital transformation work with UAE government and enterprise leaders, and 10+ years at Google.

Crash S. Downes

Crash S. Downes

Strategy & transformation

Crash S. Downes has spent the last 8+ years in the UAE and wider Middle East helping organisations transform how they work, including TAMM, Visit Abu Dhabi, Diriyah Gate, Ferrari World, Nissan and Nestlé. His 15-year career spans digital transformation, strategy and entrepreneurship across Publicis Sapient, Kantar and his own ventures.

Edward Wiese

Edward Wiese

AI strategy & enterprise value

Edward Wiese spent 10+ years at Google working across AI, technology transformation, sales and enablement. Most recently, he led AI Value Creation for EMEA Strategic Missions & Partnerships at Google Cloud, working with high-growth startups, Fortune 500 companies and government leaders to turn AI investment into measurable business value.

AI done right makes your people better, your business stronger, and gives you a significant competitive advantage.

UAE adoption
72%

Of UAE businesses now use AI, up from 53% a year earlier.

Revenue per employee
3×

Faster revenue-per-employee growth in the industries most exposed to AI.

Quality of work
40%

Higher-quality output from consultants using AI, in a study of 700+ professionals.

Productivity
15%

Average productivity gain for customer support teams given AI assistance.

Sources: Strand Partners for AWS & UAE AI Office, Unlocking the UAE's AI Potential (2026) · PwC, Global AI Jobs Barometer (2025) · Harvard Business School & BCG, Navigating the Jagged Technological Frontier (2023) · Brynjolfsson, Li & Raymond, Generative AI at Work, Stanford & MIT (2023).

A RivalWorks advisor working with a client team

AI advice you can measure, from people who've done the work.

Start with a conversation. We'll show you where AI can make the biggest difference in your business, and what it's worth.

Book a call See the programs
  • Experienced transformation team
  • Independent, no platform to sell
  • Outcomes tied to your P&L

Senior, start to finish

You work directly with the founders, with no hand-off to juniors.

Built for the UAE

Local relationships, backed by experience from Google and global consultancies.

Proven methods

Structured value frameworks that put real numbers on AI.

Programs that stack

Start where you need to, and build on it as you go.